Sometimes, there is an advert on TV that just makes you stop to watch. Every year I look forward to the John Lewis and M&S Christmas ads, signalling for me the start of the festive season.
Then there are others that come along that just make you stop, appreciate and think. In recent times, these have been the VW Polo ad, the Sony Bravia ad, the TUI Holidays ad and then even more recently, the Vauxhall ad. I like all these for different reasons, but most of all, how they make me feel.
Whilst this post contains subject on what I do for a living, it’s not about that. Of the above ads, have I bought the products that I saw? No. But does that mean they have not been successful? No again. Having learnt from our own TV ad that aired for the first time this year, brand recall is just as important.
The reason for this post though was the Johnson’s Baby “Life is Reborn” ad.
In 60 seconds it brought back memories of the last 15 months we’ve had with our own baby and the overwhelming joy and love he’s brought us. However, do I buy Johnson’s products? Actually no. A big congratulations to TBWA\Chiat\Day, the agency behind it.
What are your favourite TV ads?
Erin, Love from Cornfield… X