It seems only fitting that on the last day of January I do a round up of my sales buys from AW12. I’m very much looking forward to the new season and have been excited by the preliminary drops there have been so far (like this Monochrome dress) but let me just share my sale highs from December and this month before we move on.
Firstly, actual sale shopping with a baby is a complete no-no. There was absolutely no way I was going to be negotiating narrow rails and flailing arms with an Uppababy (containing baby) in front of me, although granted, the Buggy may have been useful as a trolley cum blockage device!
This year, I was very online savvy, knowing when each retailer was going into sale, and bookmarking the things I was actually after. This isn’t my usual approach, but after my experiences this year, might be the way I now go. Who doesn’t mind shopping from their own home?!
Some sales started before Christmas (Whistles), whilst others started on Christmas Day (M&S). I would say I have been 80% successful in getting what I was looking for.
I did however get a great Sweatshirt (which will see me through the colder part of SS13) reduced to just £9 and a pair of Floral Trousers (£11 from £55) again, great for this coming season.
Zara, a perennial favourite, was a little disappointing as the reductions were not great initially (but the selection was good on Boxing Day). The things I bought were actually all returned, but on returning to a store mid-Jan, the second wave of items that enter the sale caught my eye, and I found a longed-for Jacket for £17 and some faux-leather leggings for just £9. Brilliant.
My online successes have materialised in the form of Aubin &Wills, Cos, H&M and J.Crew. Aubin & Wills is a sad story as the brand is closing, however it meant I got some silk t-shirts at £70 off the original price. Great colours and great for summer or under jackets the rest of the time. The first stalk of the Cos sale resulted in nothing eventually, but a visit online only last week saw the dress I’d been coveting at less than half price! Hurrah! H&M was successful as I managed to replace the burgandy leather gloves I lost one of for £3.99 and J.Crew was simply brilliant as I now own a lusted-after cashmere jumper, some shorts for the summer, a couple of jersey basics and a ring all for under £100 with their amazing 40% off sale items deal. Very pleased indeed.
I haven’t gone mad, and that’s in keeping with one of my resolutions, but my new mentality to sales shopping has really worked. I think if you don’t get the chance to go to the actual shops, you aren’t tempted by all the crud which has been on the shop floor for at every sale since 2001. Online shopping promotes a bit of sane thinking, and although annoying for returns in some cases (I’m still waiting on a Cos refund from over three weeks ago, however Reiss was refunded the next day), has changed my sale habits.
My Mum is also like a little devil on my shoulder, constantly telling me she could make it for cheaper. I know its a good deal when that devil starts to say “You couldn’t buy the fabric for that let alone make it as well!”
Long gone are the days when I’ll be queuing up outside a store at 5am for the first taste of a bargain… She says! I might be talking differently in 18 months time when getting up early could mean bagging the furniture deal of the century. We’ll see…
Erin, Love from Cornfield… X